There are hundreds of ways to market your business and grow your brand, some of which vary in success depending upon the kind of business you have. Floor graphics, however, are tried-and-true marketing methods that work for a plethora of brand niches because there’s so much that you can do with them. Signs, decals, stickers floor signage leads people somewhere and instructs them while informing them of your business.
So, how do you use the cool marketing ploy of floor signage to your advantage? Here are a few ideas!
Lead with Bold Colors and Cool Messages
Colors in business marketing are symbolic of different meanings and representations. Red, for instance, could be a passion, adventure, and exhilaration, whereas blue could be a calm, cool, and collected message that’s meant to soothe a prospective audience.
Messages should be witty, maybe funny, and precise. Think back to all of the popular brands, like Nike or Chik-fil-a. They all have a concise message that makes them memorable.
Floor Signs Should Flow with the Vibe of Your Business
If your business is fun, quirky, and funky, your floor signage should convey that. Perhaps host a scavenger hunt using arrow decals on the floor at a big business event. Whereas if your business is geared more towards professionalism and sophistication, those floor decals could bolster confidence with classy quotes.
Go with Anti-Glare Coating for Your Floor Signage!
Floor signage is a great way to capture the attention of your potential audience, and sometimes they want to take pictures. For clarity, always go with an anti-glare lacquer over your floor decals.
Floor signage is one of the hundreds of marketing methods to draw an audience to your business. Not only is this a classic way of bolstering business sales, but it’s a fun way to get the word out about your brand and what you stand for.